About

Speciality

Kumihimo, is a Japanese form of
braid-making technique.
AZA Jewelry combines the tradition of
Kumihimo and beautifully cut Swarovski
to create astonishing jewelry.

AZA was established with the vision of
“Bringing never seen sparks
to add colors to your daily life”.

A simple design that can be used in any scene,
but leaves an impression through its brilliance.
Through unique accessories unlike any other,
we will help create you a brand new image.

History

2008: International patent acquired.

Yumi Katsura International MASTER MIND JAPAN utilize the Crystal Loop for designed.

2008～2013 Famous Japanese artist group, EXILE, wore the costumes designed with the Crystal Loop six consecutive years in the Live Tour. Oct. The Crystal Loop was adopted to be utilized as the novelty item for the American Express Centurion card and Platinum card members.

2009: May Received a dream offer to utilize the Crystal Loop for Michael Jackson’s movie, “This Is It” from the world famous designer from New York, ZALDY. Jun. At the Luxury brand CHANEL 2010 Cruise Collection, the CHANEL color Crystal Loop was chosen to be accessorized on the design jacket and was produced and sold the following year. Nov. Michael Jackson’s movie “This Is It” Associate Producer Travis Payne’s jacket was accessorized with the Crystal Loop design which was worn at the World Premier. Dec. Lady Gaga’s costume was accessorized and worn with the Crystal Loop during the “Monster Ball Tour”.

2010: Jan. The Crystal Loop accessory was sold in the collaboration with the Italian car maker “BIABCHI”.

In the Michael Jackson Movie DVD “This Is It”, which was released worldwide, the costume with the Crystal Loop design was previewed in the special film King of Pop costume corner. Jun. Singer/ Music producer Will. I. Am’s costume was accessorized with the Crystal Loop and worn at the 2010 South Africa FIFA WORLD CUP celebration concert.

2012: Dec. 69th Sumo Wrestler Yokozuna (Grand Champion) Hakuhou’s original name was customized into the overcoat strap and was worn.

2013: Sep. Singer Nicki Minaj’s costume was accessorized with the Crystal Loop and streamed on television nationwide. The picture of her in the dress later became the commercial poster for the perfume “MINAJESTY”. Nov. The Crystal design iPad case, iPhone case, Crystal loop chain was used in the costumes at the Christmas event “Super Sonic Santa Claus” produced by Music producer Jay Z and ZALDY designed costumes at New York City Barney’s Headquarters. This design was later on the cover of WWD fashion newspaper on November 20, 2013.

2014: Worn by: KABUKI actor Ichikawa Ebizo, Professional Japanese baseball player Dai-Kang Yang of Yomiuri Giants

2015: Worn By: Professional Japanese baseball player Sho Nakata of Nippon-Ham Fighters

2016: Worn by: Japanese baseball Samurai Japan Head Coach Inaba Atsunori, Professional Japanese baseball player Toshiaki Imae of Rakuten Eagles

2018: Worn by:Pursuit Gold Medalist(Japan) Nana Takagi

2019: Worn by: Figure Skater Yuzuru Hanyu and Rika Kihira, Professional Japanese baseball team Coach Daisuke Motoki of Yomiuri Giants.

The Crystal Loop held a gallery event and debuted in Taiwan.

Other: Utilized and worn by international artists, Japanese artists, professional athletes, celebrities worldwide, etc.

Designer

ASAMI

dress designer, jewelry designer